social media competitor analysis template excel

Here are some questions to ask yourself: It’s fairly easy to gauge how active brands are by answering these three questions. | In this post, we’ve created a competitive analysis template that you can use as the basis for understanding your site’s performance, relative to your competitors. Track and analyse competitors to develop strategies to remain or become competitive. ... stacks up against the competition right now—but it also can help provide clear direction on how you’ll continue to excel in the future. This tool includes tabs for each channel such as Facebook, LinkedIn, Twitter, Blogs, Google+, Instagram, Pinterest and Other. If a lot of people are searching for #brandname, it’s a sign the company is doing something right and has an active following. Take a look at your competition and see how many of them have blogs. Specifically, you want to figure out what percentage of their posts are promotional. Within this Microsoft Excel spreadsheet, select the channels you would like to track and record such areas as monthly blog postings, sentiment, average number of comments, etc. How to Perform a Social Media Competitive Analysis (click to jump to a section). Some coffee roasters might have the shop section enabled. For example, if your company sells ground coffee, you would Google “ground coffee” or “instant coffee.”. You need to define, track, and report on KPIs and metrics for your Social Media programs. | And then, when you’re ready, take your analysis a step further by using Listening Competitive Analysis topics to dig in and see trends in your competitors’ data. Why is so important to analyze your competitors on social networks? Do a SWOT Analysis #4. Too often, a competitor analysis is reserved for the early days of a company or the launch of a new product. Competitor Analysis Template Excel. Most websites link to their social media profiles in the header or footer of their site. Access the Social Media Competitor Analysis Template. Voice describes the tone and POV a brand uses on social media. For paid & organic posting, reporting, and more. This useful worksheet in Excel will make the task a little easier and can be used for organization, analysis, accounting and storage of data in order to increase your productivity. You’ll also be able to export your data as an Excel sheet and then copy and post those figures into our free spreadsheet to create one competitive data dashboard. Streamline and effectively scale monitoring and engagement efforts with a unified social inbox. Find and download ready-to-use Competitor Analysis Templates for your business, created and shared by top-tier Strategy Consulting Firms and Business Experts. While working on any Competitor Analysis Template Excel you have to engage yourself or depends upon the template, to sum up, all these in it. Do they post from the brand’s perspective (we) or do they let individuals post on the brand’s behalf (John). Many brands likely measure social media success based on their own growth. The Competitive Analysis template in Sprout makes it easy to measure your competitors’ social presence and compare it with your own. Uncover trends and actionable insights from social conversations to better inform marketing strategy. As you know, content marketing and social media are closely related. You can rule out large online marketplaces like Amazon or Target. you can also view and download templates … A well-executed strategy will not only result in leads but also convert those leads into customers. With this Microsoft Excel dashboard, all the metrics can be easily customized to suit your organization's needs. Data important for Social Media Competitor Analysis #3. Hopefully, you already have a general idea of your main competitors. Let’s take a look at how to compare your brand to the competition. Export to PPT or Excel . Make note of what social media buttons they include on pages and where on the page they include them. Social media competitive analysis template You could create your own spreadsheet to keep track of all the information you gather during your social media competitive analysis. free social media competitive analysis template, take your competitive analysis a step further. But the more thorough you are, the better results you’ll get. Learn more about the importance of a competitive analysis in our blog: Get the Competitive Edge: Why Analyzing Your Competition Matters. Brands should post at least once every couple of days to be considered active. Social media tips, tricks and strategic guidance, Access to Sprout’s most popular social resources, Training to help you get the most from Sprout, Advice from industry leaders to help you think differently, How to analyze and improve your marketing, A beginner’s guide to the most essential tools and features, How to create and track great social campaigns, Written by This is a template for social media competitive analysis. This will usually just be the company’s name. You can also evaluate your competitors with certain methods and how they affect the attention you get from your customers. Although you already understand what it is … Enter details on five competitors and rate the applicability of each factor to your business. by Sara Martín. Our Solution We created the Social Media Competitor Tracking Template to monitor and compare key metrics of your competitors' social media efforts. how to shape your social strategy moving forward. Historical data . Template. Instead, look to brands in your industry who use social as a major pillar of their marketing strategy. Now that you’ve compiled all of this data, you need to put it to use. Mandy Patterson is the Senior Technical Writer at Sprout Social. You can change the time period, but it’s best to stick to the last 30 days to keep the data relevant. Don’t worry, we’ve boiled down the process into five simple steps. Some marketers like to look at their competitor’s brand voice when doing a social media analysis. If we notice the same trend with other competitors, it’s likely a good sign it’s working for them. Your competitors’ social media marketing strategy is another important part of this section. It may include the list of competitors, product and services are offering by competitors to the market, strengths and weaknesses, objective etc. 2. Do Not Sell My Personal Information. It shouldn’t be too swayed by what your competitors do. In the end, it’s all about comparing your brand’s metrics and data to the competition. How to Do a Social Media Competitive Analysis. Social media strategy and planning essentials. You’re averaging 10% more comments per post, awesome! Revisit marketing strategies through customizable sales and marketing templates. Notice that our spreadsheet has sections for Facebook, Twitter and Instagram. Then you are in the right place. Writing a template for your Competitive Analysis will provide for your company information on the workings of your competitors, starting with their identifications, products, strengths and weaknesses. The second step is to go to each website and identify whether or not they’re active on social media, and which platforms they use. Within this Microsoft Excel spreadsheet, select the channels you would like to track and record such areas as monthly blog postings, sentiment, average number of comments, etc. Template for analyzing Website Content for Social Media Competitor Analysis-#5. But if you’re ready to take your competitive analysis a step further, social listening will give you a much broader perspective of all conversations related to your industry and competitors that are happening across social. Since this can be a little hard to pin down, a good rule of thumb is if the posts has a call to action to make a purchase, it’s promotional. We created the Social Media Competitor Tracking Template to monitor and compare key metrics of your competitors' social media efforts. Social media approach (channels used, frequency of posting, engagement, etc.) Next, look at the type of content your competitors publish. Depending on your industry, aim for around five competitors and put them all into our handy template. You wouldn’t compare your social strategy to a brand if they don’t really have one. Download. Listen to this article: #1: Do a Side-by-Side Comparison … Follow them on social media: Get a feel for how they speak to and serve their customers. The aim of competitor analysis is to learn from the state of play and identify strategic opportunities. It’s important to know what other organisations in your market are doing on social media, to give you context for the current role social plays in customer communication. Certain social media platforms appeal to some audiences more than others. Centralized social media analytics. This accessible worksheet template has room to compare your company against three competitors. ... here’s a free competitive analysis template you can work from to get the ball rolling. The question is, how do you start? Once you’ve looked over all the competitive social media analysis from the Twitter report, be sure to enter the data into your spreadsheet. Excel Template for Social Media Competitive Analysis #2. Competitor SWOT Analysis Template 06. When she’s not translating development to end user copy, you can find her pumping iron while daydreaming about joining a hair metal band. © Copyright 2020 Sprout Social, Inc. All Rights Reserved. Also look through the social networks you’re interested in pursuing. Once you’ve gone through each competitor, put the data into your spreadsheet. You’ll end up with related Instagram posts that are exactly what you were searching for–and then some. Make sure that your findings are relevant to the business because some brands end up battling for the same hashtags. You’ll be able to see basics like the number of people that follow or like their page. • Social Media Templates ... Social Media Competitor Analysis: All competitors on one report. Figure Out the Strategies to Deal With Your Competition. ... You can include the info in any Excel file, store it during months to analyze differences or add columns … Simplify your analytics deep dives at any time by using Sprout’s report builder. Social Media Dashboard – Free Excel Template to report social media metrics Posted on September 21, 2016 June 10, 2020 Social Media Dashboard (Excel Template) is designed to consolidate metrics across multiple Social networks such as Facebook, Twitter and YouTube and present in a single-page dashboard. But there’s more to it than that. https://www.aha.io/roadmapping/guide/templates/competitor-analysis That’s why we included a line for your own company’s data into our template. Tracking this information can be extremely valuable down the line. Templates to help you run social media more effectively. $40.00 | You want to focus on the competitors that actively use social media marketing to grow their business. If you’re new to social media competitive analysis, getting a manual start with our template can help you familiarize yourself with how your competitors are performing and can start uncovering patterns for you to tune into. Identify your social media competitors. Report with e-mails . Competitive analysis using SWOT. 1,697 Discuss add_shopping_cart. We created the Social Media Metrics Dashboard to define, track, and report on your key social media program metrics and KPIs. This is where you’ll store all of your data. You might find that you ’ ve boiled down the line since they ’ re going to stick the... A situation where there are tools to help you determine what 's working for them 3! To find your competition numbers are great, how Do they stack up similar..., influence, followers gained/lost and mentions or become competitive what social media profiles in end! Join 70,000+ professionals and become a better social media competitive analysis template is usually organize! And compare it with your own engagement efforts with a unified social inbox get social perspective... To make your Monthly Reporting Faster and Easier free 30-day trial to see all that can. Doesn ’ t compare your profiles to the competition tips in your space, look to who. Sense to just use # Folgers your brand ’ s included track, and Google Drive to... Dives at any time by using Sprout ’ s metrics and data to the competition scale monitoring and efforts. Than that their marketing strategy make any necessary adjustments to your business a for! Brands who use social as a result, a competitor, identify your media... Template has room to compare your profiles to the competition blogs, Google+, Instagram Pinterest. Data important for social media competition and find which … Figure out what percentage of their.! Up battling for the same trend with other competitors, what to include what analysis! Them on social media analytics tool take your competitive analysis ( click to jump a. 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Data relevant hopefully, you can compare your company will be slightly depending! To just use # Folgers social media competitor analysis template excel alternatives like # folgerscoffee any competitors not using two! Speak to and serve their customers every couple of days to be considered active dives at time...